We accompany Tourism authorities, big and small, in the promotion of their territories and services into the French speaking market.

Our services for tourism authorities

What we do:

Branding and Marketing Strategy
Develop a robust branding and marketing strategy that appeals to the French-speaking audience. This includes creating brand messages, themes, and campaigns that reflect the culture, language nuances, and preferences of French-speaking tourists.

Content Creation and Localization
Produce high-quality, localized content that resonates with French-speaking travelers. This includes translating and adapting promotional materials, websites, and social media content to French, ensuring cultural relevance and engagement.

Digital Marketing and Social Media Campaigns
Implement targeted digital marketing strategies, including SEO, SEM, and social media campaigns, specifically designed to engage French-speaking audiences. Utilize platforms popular in French-speaking countries and tailor the content to their preferences.

Public Relations and Media Outreach
Establish strong relationships with French-language media outlets, travel influencers, and bloggers to generate positive coverage and enhance the destination’s visibility. Organize press trips, events, and interviews that cater to the French-speaking media landscape.

Partnership and Collaboration Development
Forge partnerships with French travel agencies, tour operators, and other stakeholders to promote the destination through co-marketing efforts, joint promotions, and packages tailored to French-speaking travelers.

Organizing trips for purposes

We organise discovery trips into your city, region, country, with you, aimed at corporate travel agencies and corporate event companies.

The aims of these trips are valuable:

Promoting Destination Awareness
By showcasing the destination’s unique attractions, experiences, and hospitality options, the tourism authority aims to enhance awareness among corporate travel planners and event organizers. This can significantly boost the destination’s profile as an ideal locale for corporate events, conferences, and incentive travel.

Building Partnerships
Engaging directly with corporate travel agencies and event companies allows the tourism authority to build strong relationships, fostering a collaborative environment where packages and offerings can be tailored to the needs of corporate clients.

Stimulating Economic Growth
Increasing business tourism can lead to significant economic benefits for the destination, including increased spending in the local economy, job creation, and the promotion of local businesses and services.

Showcasing Infrastructure and Facilities
The trips can serve as a platform to highlight the destination’s capabilities in hosting corporate events, including showcasing venues, accommodation, transport logistics, and technological capabilities, thereby positioning the destination as a suitable host for business events and conferences.

Market Research and Feedback
These trips can also provide an invaluable opportunity for the tourism authority to gather feedback from professional travel planners and corporate event organizers, helping to refine and enhance the destination’s offerings to better meet the needs of the corporate travel market.

Networking and Long-term Relationships
By involving key stakeholders in the discovery trips, tourism authorities can foster networking, leading to long-term partnerships and repeated business, ensuring that the destination remains top-of-mind for future corporate events.

Customized Experience Creation
These trips allow the tourism authority to demonstrate the potential for customized experiences that cater specifically to corporate groups, highlighting flexibility, creativity, and the ability to meet the specific needs of each group.

Case Studies – a few examples

We have been accompanying the tourism office of St Gallen Bodensee since 2019. Tourism in St.Gallen-Bodensee offers a rich blend of cultural heritage and natural beauty. The region, nestled between Lake Constance and the Alpstein mountains, is renowned for its picturesque old town and the UNESCO World Cultural Heritage-listed Abbey District.

We have been accompanying the Cyclades Chamber of Commerce since 2020. The chamber of commerce is in charge of promoting business in the Cyclades, the beautiful islands in Greece. Our main focus has been on creating content towards younger crowds and gain traction on these younger tourists.

We have been accompanying the Lake Placid Tourism Authority in New York State since 2017. Lake Placid is renowned for its captivating alpine charm and rich Olympic heritage, having hosted the Winter Olympics in 1932 and 1980, the latter famous for the “Miracle on Ice” hockey match. This picturesque village, nestled in the Adirondack Mountains, offers year-round outdoor adventures. We are managing content in French for their website.